our story

Growing up, medicine wasn't really on the menu.

When headaches happened on hot summer days spent in and out of the ocean-the remedy was simple. Half a salt pill. Carry on. It wasn't a hack or a trend. It was just what worked and what our family did.

That practice planted a seed. One that grew into a genuine obsession with what hydration actually means and and why so few people are doing it right.

Here's the thing: water alone isn't always it. Your body runs on a precise balance of minerals. Sodium, potassium, magnesium. Get that balance right and everything works better. Energy, focus, recovery, sleep. Get it wrong and you're running on empty, wondering why.

We started F.ORE in 2024 because we kept seeing the same gap. Electrolyte products supposedly built for elite athletes but loaded with sugar and marketed with intimidation. Meanwhile, the person managing their minerals through fasting, training, diet, saunas, or simply living life-they were left to figure it out alone.

That's who we made this for.

F.ORE comes from Kelly, B, Louis and Theo, our family. Health coaches, business owners, NZ football reps, athletes and creatives who live life at 100 miles an hour. We sauna, we train, we push. We know what it feels like to run on empty and we know what it feels like when you don't. This is what we use to keep up.

Different backgrounds, same belief: feeling your best shouldn't require a sponsorship deal or a sports science degree.

Our blends are sugar-free, so you stay in control of your own glucose. They're paleo, keto-friendly, gluten-free and vegan-because your lifestyle is yours, and your hydration should fit it. They come in four flavours: Lemon, Orange, Blueberry, and Feijoa-because we're proudly from New Zealand, and Feijoas...well if you know you know.

Whether you're deep in training, navigating a fast, sweating it out in the sauna, or just trying to feel sharper by 3pm-this is yours.

F.ORE you.